my Suidoo page

Hello everyone,

I finally created a squidoo page. You can see it at http://www.squidoo.com/marketing-firm

Peter

Get a FREE marketing brainstorming session

This is Peter Geisheker, your favorite marketing consultant coming to you with a big present to help you start off 2008 with a FINANCIAL BANG!

Starting today and going through February 29, 2008, The Geisheker Group, Inc. is offering YOU a free 30-minute marketing brainstorming session on how to increase your sales by at least $100,000 this year.

To get this free marketing brainstorming session all you have to do is call our newly hired President and marketing guru extraordinaire Michael Pecora, at 315-597-6524 (New York phone number). There is NO obligation for you to buy any of our services. Hopefully you are smart enough to take advantage of this free offer because the ideas Mike will give you are AMAZING and this offer expires at 5 PM eastern standard time on Friday, February 29.

So, who the heck is this Michael guy?
Michael Pecora is the business and marketing genius that I have been trying to recruit to become the President of my marketing firm for over 4-years. That’s right, I have been chasing this guy for 4 long years. Does that make me a stalker? Probably. But my persistence has paid off and I finally got Mike to take the job of President of The Geisheker Group Marketing Firm.

So what has Mike done to deserve me calling him a business and marketing genius? Well, first of all, he has built eight companies from nothing to multi-million dollar companies ALL in under 10 years. So, the guy knows business and how to make money—fast!

Mike is also a creative marketing strategy genius. The ideas this guy comes up with blow me away. Mike has only been with my company for 2-months and he has already doubled sales. That’s right. He worked for two months for me and he has already doubled our sales.

Now, Mike wants to give you his marketing ideas on how to earn at least $100,000 in additional income for your business in the next year and he will do it for free, so call today.

Michael Pecora: 315-597-6524

Remember, this offers expires at 5 PM eastern standard time on Friday, February 29. Call now so you do not miss out.

To your business success in 2008!

Peter Geisheker, CEO
The Geisheker Group Marketing Firm
"We deliver marketing results!”
http://www.geisheker.com
(315) 597-6524

Cool new product - gps auto tracker

I have begun working with a new client and they have a fantastic product - a GPS tracking system for your car.

Car theft is an ever increasing problem in the world. Do something about it buy installing an affordable gps auto tracker in your car. Then, if your car is stolen, or you want to see where your kids are when they borrow the car, you can easily track the exact location of your car on the internet.

http://www.cyntrx.com

Great Link Trade Resource for Search Engine Optimization

If you are looking for quality link exchange partners to help you increase your rankings in the search engines, a great resource I use is http://forums.digitalpoint.com/

There is no fee to use this service. I have been using it for the past couple of months to network with other website owners for trading links and it has worked incredibly well for raising my rankings in the search engines, especially google.

If you want to trade links with me, please email me at peter@geisheker.com. I am only looking for link partners that have business topic websites.

How to dominate your niche market

As I have mentioned many times, the key to success in marketing is to choose a niche market and then dominate it by using repetitive marketing. What I mean by repetitive marketing is marketing to both your customers and the prospects in your niche market over and over...forever. This keeps your company fresh in the minds of your customers and prospects.

Here is the marketing campaign a very successful retail clothing store uses over a 1-year time period to absolutely dominate their market:

18 mailings (direct mail - sales letters/promos)
4 personal calls from their sales associate
4 Telephone Voice Broadcasts
52 weekly emails

That is a total of 78 contacts (also known as "touches") per year to each prospect and customer. And, each prospect and customer is being contacted using 3 different marketing channels - direct mail, the telephone, and email. Very, very smart!

If you want to dominate your marketplace, the way to do it is with repetitive marketing. If you are only contacting your customers and prospects a few times per year, you are going to get killed by your competitors. Make it a rule that you should contact every customer and prospect in your database a minimum of once per month and contact them using different channels such as direct mail, phone calls, email, faxes, thank you notes, etc. If you do this, you will quickly dominate your marketplace and have very loyal customers.

The best list broker

One of the most powerful tools you can have in marketing is a high quality contact list. The better the contact list, the better response you will get.

If you are looking for a high quality list broker, I highly recommend:

BEST MAILING LISTS
Herb Kirsch
800-692-2378
FAX 520-885-3100
http://www.bestmailing.com

Dish Network makes a big marketing mistake

Today I called Dish Network to cancel HBO because I find that I really do not watch it. When I called Dish Network to cancel my account, I was taken through and automated voice system that allowed me to cancel HBO by pressing a button. Quick, easy....and a big mistake by Dish Network.

What was the mistake?

I should have been directed to a customer service rep who asked me why I was canceling HBO. The rep could have learned that I wanted more movies and less HBO programming. Then, the rep could have tried to sell me on switching to a different movie package such as Stars or Cinemax. But, that opportunity was lost. Dish Network could have probably made an easy sale by finding out my problem with HBO and getting me to sign up with a different movie service. I wonder how many hundreds of thousands of dollars (or even millions) Dish Network is losing by using an automated system instead of using customer service reps?

Is your business making this mistake? Are you losing tons of sales because you are trying to automate everything instead of having customers talk to your sales reps?
Peter Geisheker
CEO
The Geisheker Group Marketing Firm