The Geisheker Group, Inc. is a fractional CMO agency for B2B companies, B2B SaaS companies, and PE/VC-backed portfolio companies between $2M and $75M in annual revenue. We install accountable revenue infrastructure: pipeline measurement, GTM strategy, lead generation systems, and sales-marketing alignment. Twenty-plus years of B2B revenue growth, with documented client outcomes including 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. Founded by Peter Geisheker, working with clients globally.
Who We Work With
The Geisheker Group serves a specific kind of company. Defining who we work with is also defining who we don’t, which protects both your time and ours during evaluation.
B2B companies between $2M and $75M in annual revenue, particularly those who have grown beyond founder-led marketing but cannot yet justify the $300K-plus cost of a full-time Chief Marketing Officer. The sweet spot is companies with established product-market fit, an existing pipeline that needs to scale, and leadership willing to delegate strategic marketing ownership rather than treat it as a side responsibility of the CEO.
B2B SaaS companies between Series A and Series C funding, typically $5M to $50M in ARR. We work with founders and CEOs preparing for the next funding round, who need marketing infrastructure that demonstrates scalability to investors; or post-Series B operators who need to convert capital into compounding pipeline rather than burning it on disconnected tactics.
PE/VC-backed portfolio companies where the operating partner or board has identified marketing leadership as a value-creation lever. We install the measurement systems, GTM accountability, and pipeline rigor that translate directly into exit-readiness improvements. For more on this, see our guide for PE operators on fractional CMO engagements.
Law firms in specific verticals, particularly those needing predictable lead generation and reputation management at scale.
We are headquartered in the United States and work with clients globally. Engagements are remote-first with on-site availability when strategic milestones require it.
Who we don’t work with: Companies under $2M in revenue (focus your resources on sales and product), enterprises with mature in-house marketing leadership (you don’t need us), and CEOs who want to retain personal control of every marketing decision (the engagement won’t deliver value).
What a Geisheker Group Engagement Looks Like
A fractional CMO engagement with The Geisheker Group is not consulting and not project work. It’s the part-time installation of an accountable marketing function inside your company.
Scope. We own the marketing strategy, set priorities, allocate budget, manage internal marketing staff and external agencies, establish measurement systems, and report directly to the CEO or board. We are not the people who post on LinkedIn or run ad campaigns; we are the executives who decide what gets built, who builds it, and how it gets measured.
Working model. Embedded in your leadership team. Weekly leadership meetings, regular sales-marketing alignment sessions, monthly business reviews, quarterly strategic planning. Time commitment ranges from 20 to 60 hours per month depending on the scope of the engagement and the stage of the buildout.
Typical deliverables installed during an engagement:
- Ideal Customer Profile and buyer personas anchored in actual customer data, not assumptions. See our framework on precision ICP targeting for B2B decision makers.
- GTM strategy and messaging architecture that differentiates the offering and aligns sales, marketing, and product around a single positioning statement.
- Lead generation system combining inbound content, ABM programs, paid acquisition, and outbound sequences depending on what the data shows your market actually responds to.
- Marketing-sales alignment with documented MQL and SQL definitions, lead handoff SLAs, and shared pipeline accountability. We address why most B2B companies still get this wrong in our piece on why MQLs are dying and how to build SQL-first marketing.
- Measurement and attribution connecting marketing spend to pipeline generated and revenue closed, not vanity metrics.
- Marketing technology stack rationalization so you stop paying for tools nobody uses and integrate the ones that matter.
Engagement length. Six-month minimum; 12 to 24 months typical; some clients continue indefinitely as their business evolves. Time commitment scales up or down by quarter as the buildout progresses.
Integration with existing teams. We mentor and elevate your internal marketing staff rather than replacing them. We coordinate the agencies and contractors you already work with, holding each accountable to outcomes rather than activity. The fractional CMO model multiplies the effectiveness of resources you already have.
Why an Agency Over a Solo Fractional CMO
The decision most B2B operators face is not “fractional CMO vs. full-time CMO.” It is “agency model vs. solo fractional CMO.” Both approaches deliver fractional executive expertise. They differ in three ways that compound over the life of an engagement.
Continuity. A solo fractional CMO is a single human being. They get sick, go on vacation, take other clients, and occasionally exit the engagement. When that happens, your marketing leadership disappears until you recruit a replacement and restart the onboarding clock. An agency model maintains continuity through institutional knowledge, documented strategy, and backup coverage. The Geisheker Group operates with this organizational backing.
Methodology. A solo operator brings what they personally know. An agency brings methodologies refined across multiple engagements, with the ability to apply patterns that have worked in similar companies. When you hire The Geisheker Group, you get the cumulative learning from 20-plus years of B2B engagements, not the experience of one consultant’s last few clients.
Specialization depth. Generalist fractional CMOs serve diverse industries by necessity; their utilization model demands flexibility. A specialized agency can concentrate expertise in specific verticals. The Geisheker Group focuses exclusively on B2B, B2B SaaS, PE-backed portfolio companies, and law firms. We do not dilute that focus serving consumer brands, retail, or transactional businesses.
When a solo fractional CMO might fit better: Smaller engagements under 15 hours per month where agency overhead doesn’t pencil. Highly specialized advisory work outside our verticals. Founder-stage companies still searching for product-market fit, where structured systems are premature.
For most growth-stage B2B and B2B SaaS operators, the agency model produces better risk-adjusted outcomes. The solo model exposes the company to single-person risk; the agency model distributes that risk across a team and a methodology.
We address this comparison in more depth, along with the agency-vs-marketing-agency distinction, in our fractional CMO vs. marketing agency analysis.
Why Choose The Geisheker Group
Three things separate The Geisheker Group from generalist fractional CMO firms.
Exclusive B2B and B2B SaaS specialization. We do not work with consumer brands, retail businesses, or transactional companies. That focus means we understand the realities of multi-stakeholder buying committees, sales cycles measured in months and quarters, account-based motions, and the marketing-sales alignment problems that define B2B revenue growth. We don’t need 90 days to learn your industry; we arrive with relevant pattern recognition.
Direct senior leadership. Peter Geisheker, founder of The Geisheker Group, personally leads engagements. You are not handed off to a junior consultant after the discovery call. The senior expertise that earned us the engagement is the senior expertise that runs it.
Documented track record, not generic claims. Career outcomes include 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation. These are not hypothetical case studies; they are documented results from B2B engagements over a 20-plus-year career.
Pricing and Investment
Fractional CMO agency engagements with The Geisheker Group are structured as monthly retainers ranging from $8,000 to $15,000 per month depending on scope, hours committed, and complexity. This range reflects experienced senior leadership at a level appropriate for B2B companies in the $2M to $75M revenue band and PE-backed portfolio companies expecting accountable execution.
For specific advisory work, hourly engagements are available at $250 to $350 per hour. Project-based engagements (comprehensive marketing audits, GTM strategy development, fundraising preparation) are quoted between $15,000 and $50,000 depending on scope.
Compared to a full-time CMO, which carries a total annual cost of $300,000 to $650,000 once base salary, bonuses, benefits, equity, and recruitment fees are accounted for, a fractional engagement at $96,000 to $180,000 annually delivers comparable strategic leadership at 40 to 60 percent cost savings. For a company in the $10M revenue range, this means strategic marketing leadership at roughly 1 percent of revenue rather than 4 percent, leaving budget for actual program execution.
For detailed pricing breakdowns, retainer structures, and engagement scenarios, see our fractional CMO pricing page.
Documented Outcomes
The career results below are documented across 20-plus years of B2B and B2B SaaS engagements:
- 6X inbound lead growth through coordinated content, SEO, and demand generation programs aligned to ICP and buyer journey.
- 100% YoY SaaS revenue growth for three consecutive years in a B2B SaaS engagement, sustained through pipeline rigor and account-based motion at scale.
- 77% reduction in paid acquisition spend while growing revenue through ICP refinement, channel reallocation, and creative optimization that improved CAC efficiency without sacrificing pipeline volume.
- 400%-plus increase in sales and lead volume through marketing-sales alignment, ABM programs, and lead qualification frameworks that improved both top-of-funnel velocity and bottom-of-funnel conversion.
- $1 million per week in managed ad spend for law firm lead generation at Decibel Advertising, through coordinated paid acquisition and case-acquisition systems.
For B2B SaaS-specific case studies and engagement context, see our SaaS fractional CMO case studies.
Frequently Asked Questions
What does a fractional CMO agency do?
A fractional CMO agency provides part-time Chief Marketing Officer services to companies that need executive marketing leadership but cannot justify a full-time hire. The agency owns marketing strategy, manages teams and budgets, aligns marketing with sales, oversees vendors and external agencies, establishes measurement and attribution systems, and reports to the CEO or board. Unlike traditional marketing agencies that execute specific tactics, a fractional CMO agency owns the strategic layer and integrates with executive leadership.
How much does a fractional CMO agency cost?
The Geisheker Group’s monthly retainers range from $8,000 to $15,000 depending on scope and hours. Hourly advisory rates are $250 to $350. Project-based engagements range from $15,000 to $50,000. Compared to a full-time CMO at $300,000 to $650,000 annually total cost, a fractional engagement delivers comparable senior leadership at 40 to 60 percent cost savings.
What is the difference between a fractional CMO agency and a solo fractional CMO consultant?
A fractional CMO agency provides organizational backing, methodologies refined across multiple engagements, and continuity that a solo consultant cannot match. A solo fractional CMO is a single point of failure; if they become unavailable, your marketing leadership disappears. An agency distributes that risk across a team. Agencies also typically offer deeper specialization in specific verticals because their utilization model supports concentration; solo operators often serve diverse industries by necessity.
How is a fractional CMO agency different from a marketing agency?
A fractional CMO agency owns marketing strategy and executive accountability. A marketing agency executes tactics. The fractional CMO decides what gets done, why, and how to measure it; the marketing agency does the work the fractional CMO directs. Many companies need both. A fractional CMO without execution support has limited operational impact; a marketing agency without strategic leadership tends to optimize narrow channel metrics while overall revenue growth disappoints.
When should a B2B company hire a fractional CMO agency?
The strongest indicators are: revenue between $2M and $75M (or $5M to $50M ARR for SaaS); growth has plateaued despite ongoing marketing activity; the founder or CEO has accidentally become the de facto marketing leader; marketing and sales operate in silos with ongoing friction; the company is preparing for fundraising, market expansion, or a major product launch; or the marketing budget is being spent without clear ROI attribution. If two or more of these apply, the engagement typically pays back within the first six months.
About The Geisheker Group
The Geisheker Group, Inc. is a fractional CMO agency founded by Peter Geisheker, a B2B marketing executive with 20-plus years of revenue growth experience for B2B, B2B SaaS, PE/VC-backed, and law firm clients. The agency focuses exclusively on B2B and B2B SaaS marketing, with documented client outcomes including 6X inbound lead growth, 100% YoY SaaS revenue growth for three consecutive years, 77% reduction in paid acquisition spend while growing revenue, and $1 million per week in managed ad spend for law firm lead generation.
Headquartered in the United States. Working with clients globally. Connect with Peter on LinkedIn.
If you’re ready to install accountable revenue infrastructure in your B2B, B2B SaaS, or PE-backed portfolio company, let’s talk. Every conversation starts with an honest assessment of fit; if we are not the right partner for your situation, we will tell you and point you to better options.
