Fractional CMO Pricing
Flexible Marketing Leadership for Growing B2B Companies
Every company is at a different stage of growth. Some need a clear plan before they commit. Others need senior leadership embedded in the business to build and run the growth engine.
All engagements focus on one goal: building marketing systems that generate predictable leads and revenue. Every option includes both Peter Geisheker and Michael Pecora: two senior CMOs for the price of one. We lead strategy, messaging, and your team and vendors; your team and agencies handle hands-on execution.
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Choose the Level of Leadership You Need
Every option includes both of us.
Engagement Option 1
Fractional CMO Leadership
$10,000 /month and up
90-day minimum sprint
For companies that need deeper marketing leadership and strategic direction. Both of us work closely with company leadership to develop and guide the marketing strategy required to generate consistent growth.
Typical areas of focus
- Demand generation strategy and oversight
- SEO and inbound marketing growth
- Lead generation systems
- Marketing funnel optimization
- Marketing team and vendor management
- Campaign strategy and performance improvement
Access senior marketing leadership without the cost of a full-time executive hire.
Get My Free Growth PlanEngagement Option 2 · One-Time Project
Marketing Growth Audit
$10,000 one-time fee
For companies that want a clear understanding of their marketing opportunities before committing to a monthly engagement. We analyze your current marketing strategy and identify the most important opportunities for generating more leads and revenue.
The audit includes
- Marketing funnel analysis
- SEO and inbound demand evaluation
- Lead generation opportunity assessment
- Competitive positioning review
- A practical 90-day growth roadmap
The ideal first step before moving into a Fractional CMO engagement.
Request a Growth AuditNot Sure Which Option Fits? Start With a Free Growth Plan.
On one 30-minute call, we’ll show you, step by step, the 3 fastest ways to grow your pipeline. Within 3 business days, you get it in writing: what to test first, who on your team owns each step, and how you’ll know it’s working.
Book a 30-Minute Working Session
Meet with both of us. No presentation to prepare. Bring the marketing problem you most want solved. That’s where we start.
We Show You, Step by Step
We walk you through the 3 fastest ways to get more qualified leads, tailored to your business, your market, and your budget.
You Get a Written Growth Plan
Within 3 business days: the three opportunities we’d test first, why we chose them, the first steps your team can take, and a stronger way to present one of your offers.
The plan is yours. Share it with your team. Discuss it with your agency. Put it to work. There’s no obligation to hire us.
Why is it free? It’s the best way we’ve found to meet good-fit clients. We’d rather show you what we can do than tell you. A plan built on your own numbers says more about us than any sales pitch could, and it’s yours to keep either way.
Why the limit: both of us work on every plan, so we write 10 a month. When the month is full, the calendar opens the next month.
- No hard sell. If there’s a fit, we’ll show you what working together could look like. If not, you keep the plan.
- If we can’t help, we’ll tell you in the first 10 minutes and give you the rest of your half hour back.
- Your written plan arrives within 3 business days of the call.
- Michael has led 300+ strategy sessions with CEOs and business owners. This is what we do.
We turn down companies we don’t think we can help.
This is what you get. See the full sample plan →Which Option Is Right for You?
Fractional CMO Leadership
Best for companies that want deeper marketing leadership and strategic oversight. You need someone embedded in the leadership team driving pipeline and revenue growth.
Marketing Growth Audit
Best for companies that want to identify their biggest growth opportunities before committing to a longer engagement. The ideal starting point if you’re not yet sure which option fits best.
B2B Fractional CMO Cost Comparison
See how a fractional CMO compares to other marketing leadership options.
| Engagement Type | Strategy Leadership | Cost Range | Time to Impact | Best For |
|---|---|---|---|---|
| Fractional CMO Team (Geisheker) | Board-level strategy & revenue architecture | Starting at $10,000/month | 30–60 days | B2B, $2M+ revenue or well funded |
| Full-Time CMO | Executive leadership | $250K–$350K+ salary + bonus + equity | 4–6 months | Large enterprises |
| Marketing Agency | Campaign execution | $8K–$25K/month | 60–90 days | Tactical delivery & execution |
| VP of Marketing | Department leadership | $180K–$220K+ salary | 90+ days | Building internal marketing org |
The Financial Benefits of Hiring a B2B Fractional CMO
Four compelling financial advantages of the fractional CMO model over traditional full-time marketing leadership.
Cost Savings
The average base pay for a full-time CMO in the U.S. is $300,000, and total compensation including bonuses and stock often exceeds $500,000. Fractional CMOs typically charge $5,000–$20,000/month, saving you 50–90% compared to a full-time hire. Those savings go directly back into your marketing budget.
Flexible Scaling
You pay for senior judgment and a proven team of vendors, not hours. As priorities shift, we shift the focus of the work. This agility starkly contrasts with full-time CMO roles that carry fixed costs regardless of marketing activity levels.
Objective Guidance
Fractional CMOs enter with an unbiased view of what marketing tactics will work best for the business. Unlike full-time leaders who can get stuck doing things as they’ve always been done, fractional CMOs carry best practices from multiple industries and shift quickly to strategies that produce results.
Revenue Growth Potential
Consistent leadership and strategy across all marketing initiatives creates compounding synergy. Fractional CMOs unify teams, tech stacks, data, and messaging to close the loop between marketing and revenue, driving growth across every conversion point from lead to closed deal.
Who Benefits Most from a Fractional CMO?
The fractional CMO model makes the biggest financial difference in these four situations.
VC-Backed Growth Companies
Venture-backed companies under pressure to hit growth targets need executive-level marketing now, but a full-time CMO search takes months and burns runway. A fractional CMO team gets strategy in place fast while conserving cash for scaling.
Mid-Market Businesses
Established companies with solid teams but no executive marketing oversight benefit from high-level planning and best practices. The fractional model also provides a strategic bridge for companies that need a CMO but aren’t yet ready for a full-time commitment.
Pre and Post-Acquisition
Fractional CMOs play a strategic role in preparing brands for acquisition: identifying synergies and growth levers that boost valuation. Post-merger, they align organizations with consistent messaging, positioning, and go-to-market strategies.
Turnarounds
Companies overcoming challenges benefit from a fractional CMO’s objective perspective. An outside view quickly identifies ineffective programs draining resources, shifts budgets to high-performing initiatives, and converts marketing from a cost center to a profit driver.
Fractional CMO Pricing: Common Questions
How much does a fractional CMO cost?
Why is a fractional CMO less expensive than a full-time CMO?
Is there a long-term contract?
Do your fees include ad spend or vendor costs?
What is the difference between the free growth plan and the $10,000 Growth Audit?
Do both CMOs work on every option?
Start With a Free Written Growth Plan
Book a free 30-minute working session with both of us. Bring the marketing problem you most want solved. Afterward, you get a written plan with your three best growth opportunities, why we chose them, and the first steps your team can take. If you decide to work with us, we will recommend the option that fits: a Growth Audit or Fractional CMO leadership.
Try us before you hire us. No hard sell on the call, and your written plan arrives within 3 business days.
Get My Free Growth Plan